The people with blue eyes meme first emerged on platforms like reddit and twitter, where users began sharing images and videos featuring individuals with striking blue eyes. Jokes about people with blue eyes have been slowly gaining popularity on the internet for years now, and act as an inverse to the infamous eye chart meme that places people with darker eyes at the bottom of the social hierarchy. People with blue eyes refers to an ms paint drawing of a person with brightly colored blue eyes staring at the viewer with their arms folded. Posted to twitter in early january 2022, the image spawned an exploitable meme format in which their eyes would get recolored, with the images often accompanied by humorous pop culture references.
This is just one example but i've seen a lot more, you can see people furthering the sentiment in the comments.
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